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Diageo, the world’s leading spirits, beer and wine company, and The Hotline, the leading daily news briefing on American politics, have teamed up to bring you the Diageo/Hotline Poll. The poll is conducted monthly by FD, a specialist communications consultancy, focusing public opinion research on important national issues to inform and stimulate debate.

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AS GENERAL ELECTION OFFICIALLY BEGINS, RACE BETWEEN OBAMA AND MCCAIN IS TIGHT  

OBAMA BEATS MCCAIN ON ECONOMY AND HEALTHCARE, WILL BRING CHANGE THAT “MATTERS MOST” TO VOTER

Democratic Voters like Clinton as VP, but not a Deal-breaker on Obama Vote Economy Remains Number One Issue, with Gas Prices Skyrocketing as Voter Concern

New York, June 12, 2008 – In a poll fielded immediately following Barack Obama’s clinching of a historic Democratic nomination, and with Hillary Clinton bowing out of the field, the race for the Presidency is officially underway in what appears to be a close contest.  

The Diageo/Hotline Poll of 806 registered voters conducted by FD from June 5 – June 8, 2008, shows that most GOP primary voters (52%) say they are satisfied with McCain as their nominee, reflecting a 10-point jump since last month’s poll (May, 42%). And, the vast majority of Democratic primary voters (68%) say the same for Obama. 60% of Democratic primary voters say they “will vote enthusiastically” for Obama, with 46% of their GOP counterparts saying the same for McCain. In the head-to-head match-up, Obama and McCain are in a statistical dead heat, with Obama edging out McCain by only 2 points, 44% to 42%.  

Both Obama and McCain’s favorability ratings have increased since last month’s poll. Obama’s favorability has jumped 5-points (May, 52% favorable; June, 57% favorable) among registered voters with a 12-point increase among Democratic voters (May, 72% favorable; June, 84% favorable). McCain has seen an increase, though less dramatic, among GOP voters: his favorability moved from 76% in May to 79% this month.  

Despite leaving the race as a presidential candidate, Clinton has seen a 4-point uptick in favorability ratings among the Democratic base (May, 69%; June, 73%). When asked about whether they would like Obama to select Clinton as his running mate, most Democratic primary voters say they like the idea (59%). But when asked if they would be more likely to vote for Obama based on this factor, the vast majority indicates that it would not affect their vote choice (74%). However, among a plurality of registered voters (43%), there is a sense that an Obama - Clinton ticket would mostly help the Obama campaign.

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