Partisan Divide over Scope of Health Care Legislation
Taxing Health Benefits Strongly Opposed
New York, June 10, 2009 – With President Obama’s push for health care reform stirring debate about the costs of a plan, the Diageo/Hotline Poll of 800 registered voters conducted by FD from June 4 – 7, 2009, finds that the majority of voters support a major overhaul of health care.
High Public Support & A Sense of Urgency for Health Care Reform
The Diageo/Hotline Poll finds that 62% of voters support “the President enacting a major overhaul of the U.S. health care system,” with 38% of voters strongly supporting a major overhaul.
For the most part, support for major reform is strong across the board, though there are differences in support based on partisan affiliation, age, and income levels.
Specifically, one-third (35%) of Republican voters, 64% of Independent voters, and 87% of Democratic voters support a major overhaul of health care.
Among age groups, while a majority all age groups support reforming health care, senior citizens age 65+ are the least supportive, with 56% of them supporting reform.
Likewise, a majority of income categories support reform, but those earning $100K+ in annual income are the least supportive, with 58% supporting reform.
Support/Oppose Overhaul of Health Care System Among Partisans

Support/Oppose Overhaul of Health Care System by Age Group

Support/Oppose Overhaul of Health Care System by Income

“President Obama and the Democrats start with strong public support for their desire to make major changes to health care in this country,” commented Amy Walter, Editor-in-Chief of The Hotline. “Even so, those who are likely to be the happiest with the status quo – or at least most worried about change (those over 65 and those in the upper income bracket) – are probably the first to abandon reform once the details are revealed.”
The Poll also finds supporters of health care reform bring a sense of urgency to the issue: among those who do support a major overhaul, the vast majority (94%) says that it is “important” for “Congress and the President to pass health care legislation this year.”
Controlling Costs vs. Expanding Coverage
The Poll finds that, despite broad agreement on the need for health care legislation, there is some division over which aspect of reform should be more of a priority. In other words, voters (49%) say that “controlling the cost of health care” should be a bigger focus than “expanding coverage for Americans without health insurance” (35%).
Furthermore, there is some divide on the specifics, based on partisan affiliation. Specifically, 58% of Republican voters say that “controlling the cost of health care” should be a bigger focus than “expanding coverage,” compared with 49% of overall voters, 54% of Independents, and only 36% of Democrat voters. Conversely, 52% of Democrats say that “expanding coverage” should be the larger focus, compared with 35% of overall voters, 26% of Republican voters, and 30% of Independent voters.
Controlling Costs of Health Care vs. Expanding Coverage among Partisans

The Poll also finds an age dynamic to priorities of reform. Specifically, the older the voter, the less likely they are to put priority on expanding coverage.
Controlling Costs of Health Care vs. Expanding Coverage by Age Group

Taxing Benefits to Pay for Health Care Reform Is a “Non-Starter”
While public support for health care reform is strong, when it comes to paying for health care reform, voters are decidedly against the idea of taxing health benefits. Specifically, only 26% support taxing health benefits, while 68% of voters oppose, with 51% strongly opposing taxing benefits.
The Poll finds opposition to taxing benefits spans the partisan divide. Specifically, taxing health benefits is opposed by 79% of Republicans, 73% of Independents, and 51% of Democrats.
General Direction of the Country, Obama’s Ratings
For the first time since the Diageo/Hotline Poll began fielding (January 2005), the percentage of voters who say that the country is generally going in the ‘right direction’ (45%) has surpassed the percentage voters saying it is on the ‘wrong track’ (43%).
President Obama’s ratings have remained high since his Inauguration, with over two-thirds of registered voters (67%) saying they have a favorable opinion of him and 65% saying they approve of the way that he is handling his job as president.
Despite these high ratings, there is a steadily decreasing sense of confidence around whether Obama “will be able to bring real change to the way things are done in Washington D.C.” In the January Poll, 75% of voters were confident in his ability to bring real change, compared with 65% in today’s Poll. While the current confidence level is still high, it does represent a 10 percentage point drop since the beginning of Obama’s presidency.
Confidence in Obama to “Bring Real Change”: January – Present

Obama’s Approval Ratings on Most Issues are High
President Obama’s approval ratings on most issues are high, as he has a 62% approval rating on the way he is handling Foreign Affairs, 61% for his Energy Policy, and 60% for the way he is handling the Economy and Terrorism. Obama’s approval rating on health care is relatively lower at 55% and his lowest approval rating is “social issues like abortion and same-sex marriage,” at 45%.
To obtain complete Poll results, please see www.diageohotlinepoll.com.
To schedule an interview with Ed Reilly, contact Selin Kent at (212) 850-5735 or Selin.Kent@fd.com.
Methodology: The Diageo/Hotline Poll was conducted by telephone from June 4 – 7, 2009, among a random, representative sample of 800 registered voters, age 18 and older (margin of error +/- 3.5%).
About Diageo: Diageo (Dee-AH-Gee-O) is the world’s leading premium drinks business with an outstanding collection of beverage alcohol brands across spirits, wines, and beer categories. These brands include Johnnie Walker, Guinness, Smirnoff, J&B, Baileys, Cuervo, Tanqueray, Captain Morgan, Crown Royal, Beaulieu Vineyard and Sterling Vineyards wines. Diageo is a global company, trading in more than 180 countries around the world. The company is listed on both the New York Stock Exchange (DEO) and the London Stock Exchange (DGE). For more information about Diageo, its people, brands, and performance, visit us at Diageo.com. For our global resource that promotes responsible drinking through the sharing of best practice tools, information and initiatives, visit DRINKiQ.com. Celebrating life, every day, everywhere. For more information about Diageo, its people, brands, and performance, visit us at www.diageo.com.
About The Hotline & National Journal Group: The Hotline is National Journal’s daily briefing on politics. National Journal Group Inc. is a leading publisher of magazines, newsletters, books and directories for people who have a professional interest in politics, policy and government. Based in Washington, D.C., National Journal Group Inc. is committed to providing publications and services that are non-partisan, reliable and of the highest quality. www.nationaljournal.com
About FD:One of the most highly regarded consultancies in the communications industry, FD employs more than 750 staff and advises more than 1000 clients worldwide through its hub offices in London and New York, as well as its network of wholly-owned offices in Bahrain, Beijing, Bogota, Boston, Brussels, Cape Town, Chicago, Dubai, Dublin, Frankfurt, Hong Kong, Johannesburg, Los Angeles, Manchester, Melbourne, Moscow, Panama City, Paris, San Francisco, Shanghai, Sydney and Washington, DC. With a 20 year history of advising clients in both the private and public sectors, FD’s services include financial public relations, capital markets communications, public affairs, crisis and issues management and corporate, business-to-business and business-to-consumer communications. FD is also a market leader in M&A advisory work. FD is structured around specialist sector teams operating on an international basis, covering consumer industries, financial services, basic industries, business services, life sciences & healthcare, media, real estate, technology and telecommunications. FD is a division of FTI Consulting Inc. (NYSE: FCN), the global business advisory firm. For more information, please visit www.fd.com.
About FTI Consulting: FTI Consulting, Inc. is a global business advisory firm dedicated to helping organizations protect and enhance enterprise value in an increasingly complex legal, regulatory and economic environment. With more than 3,000 professionals located in most major business centers in the world, we work closely with clients every day to anticipate, illuminate, and overcome complex business challenges in areas such as investigations, litigation, mergers and acquisitions, regulatory issues, reputation management and restructuring. www.fticonsulting.com