Avoid Certain Tactics in SEO for Insurance

The agencies that focus mostly on original content and quality back links will continue to do well in their search engine optimization (SEO) for insurance websites. Because algorithms look for poor content and duplication, insurance agents and brokers paying for link building, involved in using duplicate content or making use of link farming tactics face the real possibility of lowering their rankings. It’s important to look for quality ways to make SEO for Insurance rankings improve, which means avoiding those “Black Hat” tactics that Google and other search engines will quickly identify and downgrade.

Don’t use excessive keyword phrasing

Keyword stuffing (putting a keyword phrase, or several, multiple times within a webpage) doesn’t actually make much sense. While this is done so that the keywords are visible to the search engine, it will not help rank your site better or higher in search engine searches, and the opposite will often likely be the case.

Don’t expect the use of hidden text to help matters either. While hidden text is no longer a common tool (as it once was long ago), Google still warns webmasters to avoid its usage. One form of hidden text is the use of white text on a white background (often in the footer of a webpage), or for example, locating text behind an image on a webpage for search engines only (never intended for the user), which is seen as a way to boost rankings, though this is not seen favorably by search engines either.

Avoid using automatically generated pages to increase exposure

This consists of paragraphs of random text that makes no sense to the reader, but which may contain search keywords, including things like text translated by an automated tool, or text generated through automated processes, using obfuscation techniques or stitching or combining content from different web pages without adding any sufficient value.

Finally, do not use link farms, which is a website (or group of websites) created only for the purpose of increasing the link popularity of one site by increasing the number of incoming links from others. Link farming is considered a “black hat” method of SEO because the content on the websites is often of a very low quality. SEO for Insurance should avoid using these types of tactics and use only legitimate long-term search optimization strategies for the best results.